It applies to anything and it's EVERYTHING. Do you have a brand? Is it First Class or Economy?
*** Everything you say and do (in both the real and virtual world) is either strengthening or weakening your personal brand **
Personal Branding is:
"WOW" people! EVERYTHING you do has the potential to be WOW if you desire it. WOW people are remembered, respected, trusted and sought after
BE DIFFERENT! What are you doing to stand out and be counted??
Positioning yourself as a person of value that can help other people
Being known as a “doer” rather than a “this is what I want to doer”
Always being that smiling, friendly, enthusiastic, passionate and professional person where nothing is ever too much trouble
Being known as a leader, a participant, and not just a wall-flower
Someone who can listen instead of always talking!
Always being prepared - preparation is half the battle already won.
Being confident - the execution of any action is rendered merely mediocre and will not have the desired effect (confidence also comes from preparation)
Having a great sense of timing - the correct action at the wrong time is useless
Being a person of action! Activity breeds results.